An AI test drive of five car commercials – ET BrandEquity – ETBrandEquity
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In the world of car advertising the focus often lands on technical specifications and raw horsepower. But what truly resonates with the average consumer? While features and figures are important, the ultimate desire is often a simpler one: a reliable and enjoyable journey. In a special arrangement with Quilt.AI and Langoor Digital, we decided to see how creativity could be a driving force in car advertising.