Integrating AI with marketing efforts to increase leads – NU PropertyCasualty360

Finding qualified leads is crucial to any marketing plan. Traditional lead generation methods are time-consuming and may not reach the right audience, as up to 50% of people who see ads aren’t a good fit for the advertised product, according to Sales Insights Lab. Some generative artificial intelligence (gen AI) programs have honed in on lead generation and qualification, offering insurers a streamlined approach to reach new potential policyholders.