Numbers: Top 5 Marketing Tools Used by Auto Repair Shops – Ratchet+Wrench
Join Rumi World Music, Fashion & Media Awards
2025, Bay Area San Francisco
@import url(‘/fonts/fira_sans.css’);
.web-body-blocks a { color: #63ab2b; }
.web-body-blocks h1, .web-body-blocks h2, .web-body-blocks h3, .web-body-blocks h4,
.web-body-blocks h5, .web-body-blocks h6 {
font-family: “Fira Sans”, Arial, sans-serif;
}
button, .ebm-button-wrapper { font-family: “Fira Sans”, Arial, sans-serif; }
Customers want your services, and every shop has a different relationship with marketing. As indicated in the 2023 Ratchet+Wrench Industry Survey Report, 10% of shops outsource marketing, 40% handle those operations in-house, and 32% share the role with an outside service provider.
Here are the top five ways shops are targeting their customers and prospects:
- Facebook Ads: 49%
- Email Marketing: 49%
- SEO Tools: 47%
- Google Ad Words: 43%
- Direct Mail: 39%
Did You Know?: 37% of shops not marketing at all have an average annual revenue of $500,000
