Syracuse startup makes $100 million acquisition to boost auto marketing biz – syracuse.com

Syracuse, N.Y. — A fast-growing Syracuse startup founded by two former Christian Brothers Academy classmates just grew a lot more, acquiring an automotive customer engagement platform in a deal valued at more than $100 million in cash and Impel equity.

Impel, which employs 150 people in downtown Syracuse, acquired Minneapolis-based Outsell last month, creating a combined company that serves 8,000 auto dealers, Impel said in an announcement Tuesday.