Auto Marketing

Thailand’s auto market in the grip of a slowdown as sales slump 24% – Nation Thailand


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Commercial vehicles, such as pickups and PPVs, experienced the biggest contraction in sales, dropping 41% YoY in the first five months to 91,765 units. However, the xEV electric vehicle segment continues to see growth in sales.

Total vehicle sales from January to May by segment

Total cars: 260,365 units sold, down 23.8%
1. Toyota – 97,736 units, down 15.7%, market share 37.5%
2. Isuzu – 39,183 units, down 46.9%, market share 15%
3. Honda – 37,374 units, down 4.3%, market share 14.4%

Passenger cars: 101,589 units sold, down 17.9%
1. Toyota – 27,892 units, down 36.1%, market share 27.5%
2. Honda – 21,250 units, down 18.2%, market share 20.9%
3. Mitsubishi – 8,191 units, down 0.4%, market share 8.1%

Commercial vehicles: 158,776 units sold, down 27.1%
1. Toyota – 69,844 units, down 3.5%, market share 44%
2. Isuzu – 39,183 units, down 46.9%, market share 24.7%
3. Honda – 16,124 units, up 23.2%, market share 10.2%

1-Ton Pickup Trucks (Pure Pickup and PPV): 91,765 units sold, down 41%                                                        1. Toyota – 41,750 units, down 30.1%, market share 45.5%
2. Isuzu – 34,445 units, down 49%, market share 37.5%
3. Ford – 9,645 units, down 42.9%, market share 10.5%

Thailand’s auto market in the grip of a slowdown as sales slump 24%

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